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The authors of this site have assisted numerous TV, Radio,
Newspaper and magazines in the creation of features and articles, relating
to "speeding" and road and driver issues. For a partial listing
of the media we have worked with see Advertising on the Site.
We are happy to assit with future articles and suggest
you contact us via email to discuss. We can also supply high resolution
images of the photographs used on this site.
Thankyou for your interest in The Speed Trap Bible http://www.speed-trap.co.uk
and http://www.speed-trap.net. If you are looking to target UK motorists
that are concerned about speeding then The Speed Trap Bible is the most
focused source of prospective clients that exist. The site is receiving
over 1.6 million hits per month, equivalent to over 53,000 per day - with
95% of them being UK Motorists. It also has an active subscriber list
with over 3,300 members.
Profile of the Site.
The site was founded over five years ago to provide information to British
drivers on "Speeding" issues. Over the years it has grown to
be the preeminent site of its kind and the longest established. Accordingly
it is very well known with significant referral by word of mouth and via
UK motoring E groups. As it is so well known it is often featured in the
motoring and general press, both printed and broadcast. In recent months
this has included:
- 2005 - 4 TV interviews, 7 radio interviews and numerous
printed articles
- 2004 - 5 TV interviews
- Numerous radio, TV and printed articles in 2003
- Interviews on BBC Radio
- FreeScreen ITV May 2002
- BIKE magazine June 2002
- Interviews on regional radio stations
- Carlton TV interview on its "Motorway" program
- Reviewed on ITV's Web Review - and accordingly Site
of the Week
- Front page of the Independant newspaper
- Virgin Radio - Chris Evans talked about the site at
length, during his Breakfast show.
- Meridian TV's CyberCafe program
- Car Magazine
- Redline Magazine
- Revs Magazine, serialized the site over number of months
- BBC Top Gear Magazine. We jointly authored a major
article about speeding.
- Autocar. "Web Site of the Week" and rated
5 stars
- Fast Ford Magazine - a third of a page article about
it
- Performance Bikes, with a jointly authored multipage
article
- Motor Cycle News (the UK No.1 Motor Cycle publication)
- Site of the Week at www.ukplus.co.uk
- It has been featured in many other motoring magazines
and daily papers
In summary is profile is:
- Latest news on issues relating to the British motorist,
new laws, new Police approaches, new products etc.
- A large section covering all of the speed detection
devices that the police use, with an explanation of how they should
use them.
- A comprehensive guide to the legal position regarding
being stopped by the police for speeding, either at the roadside or
via notification by post.
- A detailed review of all of the products on the market
that can assist a motorist in avoiding a speeding conviction - radar
detectors etc.
- The site exists at a number of URL's - the main ones
being - www.speed-trap.co.uk <http://www.speed-trap.co.uk> and
www.speed-trap.net <http://www.speed-trap.net>
- The site receives over 1 million UK hits per month
(and increasing), equivalent to around 40,000 per day.
Profile of the average visitor / subscriber
- The site is entirely focused upon UK motoring and as
such we estimate that about 95% of the visitors are UK motorists. This
is based upon the subscriber list and from the volume of emails we receive
each week asking us questions. Visitors from outside the UK do use it
as much of the information it contains is universally useful - such
as reviews of radar detectors.
- Of the 3,300 plus subscribers, only 103 are female
and the age breakdown is:
Under 18 Years Old<1%
18-25 15%
26-29 16%
30-39 30%
40-49 18%
50-59 8%
60 plus 1%
- The subscriber lists consists of 3,300 plus people.
It is increasing by 10-20 new members a week.
Research on effective E advertising reveals that the
more the visitor see an advert/banner the more likely they are to click
on it (and go to your main site). Industry Analysts indicates that once
a visitor sees it more than 4 times they are very likely to follow it
up and at 7 times they are almost certain to. Our site logs show that
the average visitor will come to the site 6 times per year and that during
each visit they will spend more than 6minutes going from page to page
and view 14.5 different pages. Accordingly the average visitor would see
your advert more that 85 times per year. On average over 74,000 megabytes
of information are viewed each year - 203 megabytes a day.
The survey below was conducted between December 2001 and February 2002
online by Microsofts BCentral on behalf of the Speed Trap Biblel. The
survey consisted of 1,156 British motorists who visited this site.
In summary the survey shows:
- 89% of UK motorists do NOT agree with the Governments plans to introduce
more speed cameras
- Less than 7% of UK motorists say that they are being treated fairly
by the Government
- 39% say the Government treats the motorist like a Cash Point
- 93% of UK motorists say the Government does not treat the motorist
fairly
- Only 0.17% believe that the Government treats the UK motorist Very
Well - thats only 1.7 people in a 1,000
- 94% believe that the UK motorway speed limit should be increased
Do you Agree with the UK Govt. plan
to add many more speed cameras?
.gif) |
|
Do you Agree with the UK Govt.
plan to add many more speed cameras |
|
%
|
|
|
1. No |
1039 |
89.11% |
|
|
2. Yes |
128 |
10.98% |
|
|
3. Unanswered |
-1 |
-0.09% |
|
|
|
|
Total answers |
1166 |
100% |
The UK Govt. treats the UK motorist
?
.gif) |
|
The UK Govt. treats the UK motorist
... |
|
%
|
|
|
1. As a CashPoint ! |
460 |
39.45% |
|
|
2. Badly |
263 |
22.56% |
|
|
3. OK |
78 |
6.69% |
|
|
4. Very Badly |
358 |
30.70% |
|
|
5. Very Well |
2 |
0.17% |
|
|
6. Well |
6 |
0.51% |
|
|
7. Unanswered |
-1 |
-0.09% |
|
|
|
|
Total answers |
1166 |
100% |
What should the UK Motorway speed
limit be?
.gif) |
|
What should the UK Motorway speed
limit be |
|
%
|
|
|
1. 70mph |
69 |
5.92% |
|
|
2. 80mph |
475 |
40.74% |
|
|
3. 90mph |
413 |
35.42% |
|
|
4. 90mph plus |
205 |
17.58% |
|
|
5. under 70mph |
5 |
0.43% |
|
|
6. Unanswered |
-1 |
-0.09% |
|
|
|
|
Total answers |
1166 |
100% |
How Many Miles do you drive per year
?
.gif) |
|
How Many Miles do you drive per
year |
|
%
|
|
|
1. 10,000-20,000 |
513 |
44.00% |
|
|
2. 20,000-30,000 |
234 |
20.07% |
|
|
3. 30,000 plus |
175 |
15.01% |
|
|
4. upto 10,000 |
245 |
21.01% |
|
|
5. Unanswered |
-1 |
-0.09% |
|
|
|
|
Total answers |
1166 |
100% |
Income in £ (ignore $ sign
below)
.gif) |
|
Income |
|
%
|
|
|
1. $100,000 or over |
71 |
6.09% |
|
|
2. $16,000 - $29,000 |
159 |
13.64% |
|
|
3. $30,000 - $39,000 |
147 |
12.61% |
|
|
4. $40,000 - $49,000 |
130 |
11.15% |
|
|
5. $50,000 - $59,000 |
92 |
7.89% |
|
|
6. $60,000 - $69,000 |
57 |
4.89% |
|
|
7. $70,000 - $79,000 |
37 |
3.17% |
|
|
8. $80,000 - $89,000 |
27 |
2.32% |
|
|
9. $90,000 - $99,000 |
16 |
1.37% |
|
|
10. under $15,000 |
90 |
7.72% |
|
|
11. Unanswered |
340 |
29.16% |
|
|
|
|
Total answers |
1166 |
100% |
Age breakdown?
.gif) |
|
Age |
|
%
|
|
|
1. 18-25 |
159 |
13.64% |
|
|
2. 26-29 |
170 |
14.58% |
|
|
3. 30-39 |
394 |
33.79% |
|
|
4. 40-49 |
274 |
23.50% |
|
|
5. 50-59 |
140 |
12.01% |
|
|
6. 60 or over |
29 |
2.49% |
|
|
7. under 18 |
1 |
0.09% |
|
|
8. Unanswered |
-1 |
-0.09% |
|
|
|
|
Total answers |
1166 |
100% |
Do you own a Radar detector/Laser
Jammer?
.gif) |
|
Do you own a Radar detector/Laser
Jammer |
|
%
|
|
|
1. No |
1011 |
86.71% |
|
|
2. Yes |
156 |
13.38% |
|
|
3. Unanswered |
-1 |
-0.09% |
|
|
|
|
Total answers |
1166 |
100% |
Country?
.gif) |
|
Country |
|
%
|
|
|
1. Antarctica |
1 |
0.09% |
|
|
2. Argentina |
1 |
0.09% |
|
|
3. Brazil |
1 |
0.09% |
|
|
4. Germany |
1 |
0.09% |
|
|
5. Iceland |
1 |
0.09% |
|
|
6. Ireland |
1 |
0.09% |
|
|
7. Malaysia |
1 |
0.09% |
|
|
8. New Zealand |
1 |
0.09% |
|
|
9. United Kingdom |
1156 |
99.14% |
|
|
10. United States of America |
3 |
0.26% |
|
|
11. Unanswered |
-1 |
-0.09% |
|
|
|
|
Total answers |
1166 |
100% |
Gender
.gif) |
|
Gender |
|
%
|
|
|
1. female |
135 |
11.58% |
|
|
2. male |
1032 |
88.51% |
|
|
3. Unanswered |
-1 |
-0.09% |
|
|
|
|
Total answers |
1166 |
100% |
Printed publications may use use this information, on condition that
they refer to the source as The Speed Trap Bible, www.speed-trap.co.uk
Online publications and web sites, may prefer to use this graphic and
link it to www.speed-trap.co.uk
Copyright © Paul Gander 1995 - 2007
This site and all contents unless otherwise noted are copyrighted. The
author will respond expeditiously to any intellectual property infringement.Reproduction
in whole or in part in any form or medium without express written permission
of Paul Gander is prohibited.
Click here for full legal
and copyright details pertaining to the Speedtrap Bible.
All rights reserved. [http://www.speed-trap.net] [http://www.speed-trap.co.uk]
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